Women in Bloom - Hala Okeili

Women in Bloom - Hala Okeili

Spring is a time of change and renewal, and Salim Azzam in Bloom features 7 women blooming in their respective fields. Previously a corporate lawye...

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Women in Bloom - Nour Rifaï

Women in Bloom - Nour Rifaï

Bringing back the scent of citrus, the bold colors of seasonal fruits, and the freshness of blossoming flowers, this Salim Azzam story reflects the...

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Dear World,

Dear World,

Dear world, Who determines or defines oddness?   When I was around seven years old, the boys would gather to play football. I often deserted m...

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The "Rouge" Lady

The "Rouge" Lady

Never in a hundred years would I have imagined that the woman I was posing under her bridal dress would be always next to me in achieving my dream...

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Najwa

Najwa

Najwa is a name of Arabic origin. Meanings: (i) To reveal the secrets of one’s heart and emotions. (ii) The secrets of the heart. (iii) The inner a...

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BEHIND THE NAME

BEHIND THE NAME

An afternoon with Salim. With a newly launched FW23 collection replete with emotion, a return to Fashion Trust Arabia, and store launches in Saudi ...

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Endless Rounds of Maté

Endless Rounds of Maté

An old Arabic saying suggests, “True generosity is giving without being asked”. Generosity is one of the many communal values that have withstood ...

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