THE JOURNAL

The Architect of Belonging: Sandra

The Architect of Belonging: Sandra

I met Sandra at the gym. I didn’t know then that ours would be a friendship so meaningful, that it would reshape the future of this brand. Perhaps ...

HOMECOMING

Where love take root. There are homes that shelter us, and then there are homes that shape us. This house perched in the Lebanese mountains, the on...

A Piece of Me

A Piece of Me’ is a startling look of embroidered poetry which encapsulates what it means to give a piece of yourself to the world. The hand-crafte...

Flight of a Hoopoe. The film Script

He spreads his wings, the wind carries him… Free. Below him, the world is small, everything is in bloom. A hoopoe. A lake beneath, moonlight dan...

CHAPTER 9. COLLECTION STORY

As we move towards celebrating our tenth anniversary, this chapter is a chance to look back at our journey of nine years, told through the eyes of ...

Salim Azzam Goes to India

Last week we were so incredibly grateful for the opportunity to represent Lebanon, building bridges across cultures. I felt immense pride showcasin...

When the butterfly came to Paris

Paris, the city of lights and dreams, became the backdrop for our SS25 lookbook—a milestone that felt almost impossible to achieve given the challe...

Butterfly Language

Salim Azzam Spring Summer 2025 This season, Salim Azzam celebrates the brilliance of transformation, inspired by the moment a butterfly emerges fro...

Nayrouz

September is a new year of sorts, a time when children return to school, tidier and taller than they left as their summer selves. Autumn is a time ...

Chapter 8 - A return to self

Chapter 8 - A return to self In previous chapters of Salim Azzam, we celebrated oddness as an authentic superpower and marveled at the show that u...

Behind the Chrysalis

We start this life young and uninhibited; we do whatever comes to mind; we say things without a second thought; we are unafraid and curious; we liv...

Threads and Hands of Gold

We are honored to celebrate 100 years of Trinity. A special thank you to Cartier and the entire team that has made our visit to Paris memorable. ...

Remembering our Journey

In 2016, I began with a few oranges embroidered on a sleeve and a dream to celebrate the region's craftsmanship and the work of the women of my com...