
THE JOURNAL

BEHIND THE NAME
An afternoon with Salim. With a newly launched FW23 collection replete with emotion, a return to Fashion Trust Arabia, and store launches in Saudi ...
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The Leading Lady, The loving Sister.
"What I truly love is to create endless stories for people; I created stories indeed because I was surrounded by true admirers, admirers who push...
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Crochet Is Her World… and Her World Is Crochet…
Every day, there is a new story echoing among the humble walls of a society where women live to create their own wonderlands. We are delighted to...
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A Flower Does Not Bloom Far from Its Roots
If a village once had a soul, culture would be that soul. To last forever, there must be a duty to preserve the inherited culture and values passed...
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Endless Rounds of Maté
An old Arabic saying suggests, “True generosity is giving without being asked”. Generosity is one of the many communal values that have withstood ...
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Crafted stories
Episode 1: Nawal Amer In the past 6 years at Salim Azzam, it has been an unspeakable pleasure working with people who do what they love, and who ar...
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BORN MAKERS
In a place where time stands still, where people are connected to nature and live a self sustainable life far away from the hustle and bustle of u...
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All Roads Lead to the FTA
It was a day in January 2019 in Baakleen, located in the gorgeous Chouf of Lebanon. A gorgeous day, despite the weather, where I was so thrilled at...
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SS22 “A New Land”: The soundtrack
I grew up around grandparents and uncles who had some of the most beautiful singing voices- they sang Atabaa, traditional Arabic songs typically s...
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WHAT’S IT LIKE TO BE A SHIRT?
“If only these walls could talk”… the same could be said about our pieces. Like all of our pieces, this shirt starts with a stirring of a st...
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the white veil
Here, white fabric flows from hips, wraps around heads, tightens up against ankles, and expands across shoulders. It folds into shapes as women mo...
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