THE JOURNAL

Salim Azzam Goes to India

Salim Azzam Goes to India

Last week we were so incredibly grateful for the opportunity to represent Lebanon, building bridges across cultures. I felt immense pride showcasin...

When the butterfly came to Paris

Paris, the city of lights and dreams, became the backdrop for our SS25 lookbook—a milestone that felt almost impossible to achieve given the challe...

Butterfly Language

Salim Azzam Spring Summer 2025 This season, Salim Azzam celebrates the brilliance of transformation, inspired by the moment a butterfly emerges fro...

Nayrouz

September is a new year of sorts, a time when children return to school, tidier and taller than they left as their summer selves. Autumn is a time ...

Chapter 8 - A return to self

Chapter 8 - A return to self In previous chapters of Salim Azzam, we celebrated oddness as an authentic superpower and marveled at the show that u...

Behind the Chrysalis

We start this life young and uninhibited; we do whatever comes to mind; we say things without a second thought; we are unafraid and curious; we liv...

Threads and Hands of Gold

We are honored to celebrate 100 years of Trinity. A special thank you to Cartier and the entire team that has made our visit to Paris memorable. ...

Remembering our Journey

In 2016, I began with a few oranges embroidered on a sleeve and a dream to celebrate the region's craftsmanship and the work of the women of my com...

Artists’ thread with Lynn Adib

The Artists’ thread: In a series of interviews with whom we’ve crossed paths on the SA journey so far, we will dive deeper into some relationships ...

In this room, there is an elephant.

In this room, there is an elephant. It is majestic. It is admired. It is exactly where it needs to be. The Elephant in the Room was made to depict ...

DEAR WORLD,

Who determines or defines oddness? When I was around seven years old, the boys would gather to play football. I often deserted my assigned...

LOVING HANDS

The beauty of crochet is the skin it adorns and the beauty of hands, the expression they hold. The crochet gloves are intricately made with lovin...

Women in Bloom - Hala Okeili

Spring is a time of change and renewal, and Salim Azzam in Bloom features 7 women blooming in their respective fields. Previously a corporate lawye...