Remembering our Journey

Remembering our Journey

In 2016, I began with a few oranges embroidered on a sleeve and a dream to celebrate the region's craftsmanship and the work of the women of my com...

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DEAR WORLD,

DEAR WORLD,

Who determines or defines oddness? When I was around seven years old, the boys would gather to play football. I often deserted my assigned...

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LOVING HANDS

LOVING HANDS

The beauty of crochet is the skin it adorns and the beauty of hands, the expression they hold.   The crochet gloves are intricately made with lovin...

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Women in Bloom - Hala Okeili

Women in Bloom - Hala Okeili

Spring is a time of change and renewal, and Salim Azzam in Bloom features 7 women blooming in their respective fields. Previously a corporate lawye...

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Women in Bloom - Nour Rifaï

Women in Bloom - Nour Rifaï

Bringing back the scent of citrus, the bold colors of seasonal fruits, and the freshness of blossoming flowers, this Salim Azzam story reflects the...

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The "Rouge" Lady

The "Rouge" Lady

Never in a hundred years would I have imagined that the woman I was posing under her bridal dress would be always next to me in achieving my dream...

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Najwa

Najwa

Najwa is a name of Arabic origin. Meanings: (i) To reveal the secrets of one’s heart and emotions. (ii) The secrets of the heart. (iii) The inner a...

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BEHIND THE NAME

BEHIND THE NAME

An afternoon with Salim. With a newly launched FW23 collection replete with emotion, a return to Fashion Trust Arabia, and store launches in Saudi ...

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