THE JOURNAL

In this room, there is an elephant.

In this room, there is an elephant.

In this room, there is an elephant. It is majestic. It is admired. It is exactly where it needs to be. The Elephant in the Room was made to depict ...

DEAR WORLD,

Who determines or defines oddness? When I was around seven years old, the boys would gather to play football. I often deserted my assigned...

LOVING HANDS

The beauty of crochet is the skin it adorns and the beauty of hands, the expression they hold. The crochet gloves are intricately made with lovin...

Women in Bloom - Hala Okeili

Spring is a time of change and renewal, and Salim Azzam in Bloom features 7 women blooming in their respective fields. Previously a corporate lawye...

Women in Bloom - Racha, Nur, & Nour

Spring is a time of change and renewal, and these women have all, in their own unique ways, taken on challenging paths and paved the way for other...

Women in Bloom - Nour Rifaï

Bringing back the scent of citrus, the bold colors of seasonal fruits, and the freshness of blossoming flowers, this Salim Azzam story reflects the...

The "Rouge" Lady

Never in a hundred years would I have imagined that the woman I was posing under her bridal dress would be always next to me in achieving my dream...

Huda: A heart larger than Life.

Huda: an Arabic name that means guidance. The women that make up this family are all incredibly unique, with different personalities and skills...

Najwa

Najwa is a name of Arabic origin. Meanings: (i) To reveal the secrets of one’s heart and emotions. (ii) The secrets of the heart. (iii) The inner a...

BEHIND THE NAME

An afternoon with Salim. With a newly launched FW23 collection replete with emotion, a return to Fashion Trust Arabia, and store launches in Saudi ...

The Leading Lady, The loving Sister.

"What I truly love is to create endless stories for people; I created stories indeed because I was surrounded by true admirers, admirers who push...

Crochet Is Her World… and Her World Is Crochet…

Every day, there is a new story echoing among the humble walls of a society where women live to create their own wonderlands. We are delighted to...

A Flower Does Not Bloom Far from Its Roots

If a village once had a soul, culture would be that soul. To last forever, there must be a duty to preserve the inherited culture and values passed...