THE JOURNAL

Najwa

Najwa

Najwa is a name of Arabic origin. Meanings: (i) To reveal the secrets of one’s heart and emotions. (ii) The secrets of the heart. (iii) The inner a...

BEHIND THE NAME

An afternoon with Salim. With a newly launched FW23 collection replete with emotion, a return to Fashion Trust Arabia, and store launches in Saudi ...

The Leading Lady, The loving Sister.

"What I truly love is to create endless stories for people; I created stories indeed because I was surrounded by true admirers, admirers who push...

Crochet Is Her World… and Her World Is Crochet…

Every day, there is a new story echoing among the humble walls of a society where women live to create their own wonderlands. We are delighted to...

A Flower Does Not Bloom Far from Its Roots

If a village once had a soul, culture would be that soul. To last forever, there must be a duty to preserve the inherited culture and values passed...

Endless Rounds of Maté

An old Arabic saying suggests, “True generosity is giving without being asked”. Generosity is one of the many communal values that have withstood ...

Crafted stories

Episode 1: Nawal Amer In the past 6 years at Salim Azzam, it has been an unspeakable pleasure working with people who do what they love, and who ar...

BORN MAKERS

In a place where time stands still, where people are connected to nature and live a self sustainable life far away from the hustle and bustle of u...

All Roads Lead to the FTA

It was a day in January 2019 in Baakleen, located in the gorgeous Chouf of Lebanon. A gorgeous day, despite the weather, where I was so thrilled at...

SS22 “A New Land”: The soundtrack

I grew up around grandparents and uncles who had some of the most beautiful singing voices- they sang Atabaa, traditional Arabic songs typically s...

WHAT’S IT LIKE TO BE A SHIRT?

“If only these walls could talk”… the same could be said about our pieces. Like all of our pieces, this shirt starts with a stirring of a st...

the white veil

Here, white fabric flows from hips, wraps around heads, tightens up against ankles, and expands across shoulders. It folds into shapes as women mo...