WELCOME TO

SALIM AZZAM

Preserving the craft of embroidery with women in the Chouf region of Mount Lebanon. Every piece is hand-crafted and embroidered to tell a story, just as the women who create Salim Azzam are its very foundation.

Together we record, preserve and reimagine our heritage and communities for the better.

THE WOMEN

Salim Azzam is a product of a small remote mountain in Lebanon. A place where time stands still, where people are connected to nature and live a self sustainable life far away from the hustle and bustle of urbanism. The women of Mount Lebanon are born makers, artisans, and take pride in their craft.

We created our brand to channel the skills and creativity of these women, who take pride in their work and whose knowledge is their weapon, and to share their gift with the world. Our mission is to provide a space that constantly and continuously creates ethical employment opportunities that are inherently sustainable.

THE CRAFT

The continuity of this craft is so much more than just a stable source of revenue. It represents our heritage, our identity, from the type of stitches used, to the patterns of pieces inspired by our traditional attire.

We come from a community where people do not believe in mass consumption and production. Our clothing is produced locally and materials are made by local tailors using local materials. Salim Azzam is no different, and every piece is individually illustrated, traced, and embroidered. Each piece takes weeks to create but is meant to be timeless. 

THE STORIES

Inspired by the remote, slow and self sustainable mountain life — self sustained agriculture and a simplistic mode of life, nestled far away from city centers, our work stems from our rural roots. We at Salim Azzam make ready to wear garments that pay homage to the true humble habits of the locals of Mount Lebanon. Clean-cut tailoring inspired by the local white and black attires with interactive embroidery work adorning each piece.

Our illustrations and the themes of our collections, all tell the stories of how we live and grow as one community.

STORIES

Crafted stories

Crafted stories

Episode 1: Nawal Amer In the past 6 years at Salim Azzam, it has been an unspeakable pleasure working with people who do what they love, and who ar...

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BORN MAKERS

BORN MAKERS

In a place where time stands still, where people are connected to nature and live a self sustainable life far away from the hustle and bustle of u...

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