WELCOME TO

SALIM AZZAM

Preserving the craft of embroidery with women in the Chouf region of Mount Lebanon. Every piece is hand-crafted and embroidered to tell a story, just as the women who create Salim Azzam are its very foundation.

Together we record, preserve and reimagine our heritage and communities for the better.

Salim Azzam eGift Card

EMBROIDERY KIT

After our signature embroidery kits, we are now releasing a brand-new limited edition make your own coasters embroidery kit for embroidery lovers, and yourself alike.

SHOP KIT

STORIES

Najwa

Najwa

Najwa is a name of Arabic origin. Meanings: (i) To reveal the secrets of one’s heart and emotions. (ii) The secrets of the heart. (iii) The inner a...

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BEHIND THE NAME

BEHIND THE NAME

An afternoon with Salim. With a newly launched FW23 collection replete with emotion, a return to Fashion Trust Arabia, and store launches in Saudi ...

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