Season of Love 2026

There is a profound connection between love, marriage and craft. 

One of the earliest notions of craft was as a celebration of love, family and culture. Embroidery has long been passed down through generations, from mother to daughter. Young women traditionally learned to embroider, craft and create before marriage, and mothers celebrated their loved ones' unions by embroidering the bride's and groom's outfits as a way of honoring their love. 

These skills found their place in the care of the home, filling it with meticulously crafted work. As children in Mount Lebanon, we are dressed in fabrics made by those who love us; we sleep on pillowcases embroidered by the same hands that feed us, bathe us and hold us.

It is for this reason that we treasure the opportunity to be part of someone's wedding story. To show love through the act of making is to thread blessings into a piece, from the hands of our artisans into the garment itself.

In every wedding piece we craft, the stories and practices of the past are brought into conversation with the love of the couple we create for. That is the spirit we carry into every wedding piece at SALIM AZZAM. When our artisans work on a wedding outfit, they become part of a lineage stretching back through generations of makers - people who understand what it means for a piece to be crafted with the blessings of the hands that make it, with care, with skill and with love.

We are honored to be a small part of your story of love 

Written by Clare Deal